How to Get the Most From Your Sedona Chamber of Commerce Membership
With the many services the Sedona Chamber of Commerce provides its members, it can be difficult to remember and make use of them all. Print this checklist (PDF file) and check off each item to help you make the best use of your marketing investment with the Chamber.
General Membership - Included FREE Services
Marketing Services
• Stay Informed
Target: You!
Description: Read your weekly E-Flash (Mondays) and B-Flash (Tuesdays) electronic newsletters. The E-Flash contains general Chamber of Commerce information. The B-Flash (Business-to-Business) contains member updates.
• Update your Listing on SedonaChamber.com
Target: Visitors to the Chamber’s website
Description: Make sure your company description on the
SedonaChamber.com site is accurate and up to date. There is no charge to make changes.
Contact: David Keeber, Director of Membership, dkeeber@sedonachamber.com
• Use your Member Discount
Target: You!
Description: Explore the Member Discounts page on our website to learn more about how you can receive discounts on supplementary insurance and discount purchasing opportunities – all because you are a member of the Chamber!
Contact: David Keeber, Director of Membership, dkeeber@sedonachamber.com
• Use the Business Connect Module
Target: Fellow Chamber members
Description: A members only, mass mailing tool. Use it to seek RFP (Request for Proposal) from Chamber members for needed services like graphic art and printing work, website development, or to seek partnerships with fellow members. Just fill out and submit the simple form.
Contact: Check out the Business Connect page on www.SedonaChamber.com
• Post your Deal or Discount on ShopInSedona.com
Target: Local shoppers
Description: The ShopInSedona.com website is free to post your offer. The site offers printable coupons of your offer, too. Fill in the simple form to attract local shoppers to your business.
Contact: David Keeber, Director of Membership, dkeeber@sedonachamber.com
• Network, Network, Network!
Target: Fellow Chamber members and locals
Description: The Chamber offers many ways to meet others in the business community
• Attend Chamber events like Monthly Mixers, Good Morning Sedona, and Strategies for Success
• Explore opportunities for partnerships with other businesses.
• Check the Programs & Events page of the website to find out more about all the programs and events we offer.
Contact: David Keeber, Director of Membership,
dkeeber@sedonachamber.com
• Donate a Mixer raffle prize
Target: Mixer attendees
Description: Offer a raffle prize in the form of your product or service. This gets your name in front of a lot of people quickly.
Contact: Donna Retegan, Membership Coordinator, admin@sedonachamber.com
• SuperPass Coupon Book
Target: Visitors to Sedona and locals
Description: Place a coupon in the annual booklet. This is a free marketing opportunity and gets your company’s information into the hands of thousands of people who purchase these books each year. (Deadline for submissions – end of September)
Contact: Leslie Hunt, Director of Visitor Services, lhunt@sedonachamber.com
Public Relations Services
• Inform Other Members
Target: More than 1,700 subscribers to our newsletters
Description: Submit an article to the B-Flash, the weekly business-to-business electronic newsletter with information about special events, staff changes, discounts and promotions. Submission guidelines include 100 word limit in .doc format. Other guidelines are on www.SedonaChamber.com.
Contact: Kegn Hall, Public Relations Coordinator, pr@sedonachamber.com
• Calendar of Events Listing on SedonaChamber.com and VisitSedona.com
Target: Residents, visitors and potential visitors
Description: Websites reach 400,000 and 1 million unique users respectively. Go to www.SedonaChamber.com, click on Calendar of Events, Submit Event, and complete the form.
Contact: Donna Retegan, Membership Coordinator, admin@sedonachamber.com
• Social Media through the Chamber
Target: Visitors, Residents, Media
Description: Updates made on social media outlets, such as Facebook, Twitter, blogs
Contact: Kegn Hall, Public Relations Coordinator, pr@sedonachamber.com
• Add a Testimonial to Our Website
Target: Fellow Chamber members
Description: Submit a testimonial to the Chamber about why you are a member, benefits you receive, referrals that have made a difference, or just the positive effects it brings to your business. The Chamber will share this content in newsletters and on the website with a link to your business web page and contact information for your business as well as an excerpt of your testimonial.
Contact: David Keeber, Director of Membership, dkeeber@sedonachamber.com
Visitor Services
• Display your Brochure at the official Visitor Center
Target: Visitors to the Visitor Center
Description: Make sure you have your brochures (4” X 9” max size, 6” stack or 100 cnt) available at the Visitor Center. Drop them off at the uptown Center, and when we run low, we call you.
Contact: Leslie Hunt, Director of Visitor Services, lhunt@sedonachamber.com
• Open Houses
Target: Sedona Chamber of Commerce Visitor Center Volunteers and Staff
Description: Showcase your business to our more than 70 volunteers and staff members for referral purposes.
Date: Throughout the year
Contact: Leslie Hunt, Director of Visitor Services, lhunt@sedonachamber.com
• Event advertising on Visitor Center Bulletin Board
Target: Visitors
Description: Members provide flyers (8 ½ X 11) highlighting special events that are posted on the Current Events bulletin board at the Visitor Center in Uptown
Contact: Leslie Hunt, Director of Visitor Services, lhunt@sedonachamber.com
• Inclusion of Discount Coupons in Rack Cards
Target: Visitors
Description: Members prepare discount coupons or other specials that can be placed in the Rack Card holders at the Visitor Center along with your brochures
Contact: Leslie Hunt, Director of Visitor Services, lhunt@sedonachamber.com
Tourism Bureau - Included FREE Services
Marketing Services
• Category Listings
Description: You receive an additional category listing with your Tourism Bureau membership. Make sure your category listing descriptions are accurate and up-to-date. Don’t forget you can purchase additional category listings too! Your categories are automatically displayed on:
• VisitSedona.com: Official Tourism website, which is listed on all advertising receives over 1 million visitors and 5 million page views per year.
• Experience Sedona Guide: Distributed to 250,000 individuals, tour operators, Phoenix/Tucson airport visitor info centers, car rental agencies, AAA offices, travel agents, group planners, and the media.
• Internet Kiosk: At the Uptown Visitor Center and the Forest Service Center in Village of Oak Creek, seen by 400,000 visitors each year.
Contact: David Keeber, Director of Membership, dkeeber@sedonachamber.com
• Online Packages on VisitSedona.com
Target: Visitors
Description: List your deals and discounts on VisitSedona.com – the official Tourism website. Go to Deals & Discount Packages, click on link to submit at bottom of page, and complete the form. Please note: There is a limit of five packages allowed at any given time.
Contact: Michelle Conway, Director of Tourism, mconway@sedonachamber.com
• Concierge Lure Program
Target: Concierge agents in Phoenix and Tucson
Description: Capture the concierge with your individual “lure” discount or offer.
Contact: Michelle Conway, Director of Tourism, mconway@sedonachamber.com
• Concierge Electronic Newsletter
Target: Concierge agents in Phoenix and Tucson
Description: Get your information sent to over 400 concierge
Date: E-Newsletter sent the 15th of each month. Submissions must be received by the 15th of the month prior. Submission guidelines: 150 word limit in .doc format. Avoid using all caps. Photos or logos in .jpg or .gif files are accepted.
Contact: Michelle Conway, Director of Tourism, mconway@sedonachamber.com
• Consumer Electronic Newsletter
Target: Chamber’s database of opted-in subscribers (over 70,000 contacts)
Description: Get your information sent to potential domestic & international visitors
Date: E-Newsletter sent the 1st of each month. Submissions must be received by the 1st of the month prior. Submission guidelines: 150 word limit in .doc format. Avoid using all caps. Photos or logos in .jpg or .gif files are accepted.
Contact: Michelle Conway, Director of Tourism, mconway@sedonachamber.com
• Tour Operator Electronic Newsletter
Target: International and U.S. Domestic (Motorcoach) Tour Operators
Description: Get your information sent to over 1,250 tour operators. Submissions must be relevant to travel industry trade professionals
Date: Sent once per quarter. Submissions must be received 30 days in advance. Submission guidelines: 150 word limit in .doc format. Avoid using all caps. Photos or logos in jpg or gif files are accepted.
Contact: Sachiko Sado, Tourism Development Manager, sado@sedonachamber.com
Visitor Services
• Visitor Center Kiosk
Target: Visitors
Description: With two touch screen kiosks at the Visitor Center and another at the Forest Service Information Center, your listing can be enhanced with photographs, and descriptions of your amenities, availability, and special offers. Easily managed from your computer by going online and logging in.
Contact: David Keeber, Director of Membership,
dkeeber@sedonachamber.com, or,
Leslie Hunt, Director of Visitor Services, lhunt@sedonachamber.com
General Membership
Paid Marketing Opportunities
The following are marketing opportunities for which there is a fee. For more information, contact David Keeber, Director of Membership, dkeeber@sedonachamber.com
Marketing Services
• Enhance your Listing (cost varies per service - $55 - $175)
Target: Visitors to the Chamber’s website
Description: Strengthen your listing to attract more notice
• Make your company’s name a link to your website and expand your description to 300 or 500 characters
• Add your photo or logo
• Add a video link with your 30 second message
• Post icons that describe the services you offer
Contact: David Keeber, Director of Membership, dkeeber@sedonachamber.com
• Add a Category ($90)
Target: Visitors to the Chamber’s website
Description: Purchase an additional category listing for your business to double your exposure on the Chamber’s website and in the Directory. (If you are a Tourism Bureau member, the same listing will appear on VisitSedona.com and in the Experience Sedona Guide)
Contact: David Keeber, Director of Membership, dkeeber@sedonachamber.com
• Purchase a Banner (price varies based on placement)
Target: Visitors to the Chamber’s two websites
Description: Advertisements on the SedonaChamber.com site offer real exposure. With nearly 400,000 unique visitors to
SedonaChamber.com and 1.1 million to VisitSedona.com each year, it pays off.
Contact: David Keeber, Director of Membership, dkeeber@sedonachamber.com
• Mailing Labels ($60)
Target: Fellow Chamber members
Description: Send out marketing information to fellow members using mailing labels purchased from the Chamber.
Contact: Donna Retegan, Membership Coordinator, admin@sedonachamber.com
• Participate in a Tradeshow Mixer ($100)
Target: Mixer attendees
Description: Purchase a table and get your product or service in front of all who attend. Presented twice each year, these are well attended and a fun way to network and promote your business.
Contact: David Keeber, Director of Membership, dkeeber@sedonachamber.com
• Advertise in the Membership Directory (price varies based on size)
Target: Local residents
Description: Purchase an advertisement in the annual Membership Directory.
Contact: Sedona Publishing Company, sedpubco@sedonamagazine.com
Ph: (928) 282-9022
• Attend Good Morning Sedona ($20/$25 pre-register/day of event; $15 flyer distribution)
Target: Chamber members and many more
Description: This quarterly networking event held in the morning is well attended and fun. Distribute your brochure to all attendees, or even serve as a sponsor for that event.
Contact: Donna Retegan, Membership Coordinator, admin@sedonachamber.com
Visitor Services
• Specialty Signs at Visitor Center
Target: Thousands of visitors
Description: Purchase display advertising at the Visitor Center on the flat screen TV, or promote special events using the A-Frame sign on a weekly basis.
Contact: David Keeber, Director of Membership,
dkeeber@sedonachamber.com, or,
Leslie Hunt, Director of Visitor Services, lhunt@sedonachamber.com
Tourism Bureau
Paid Marketing Opportunities
The following are marketing opportunities for which there is a fee. There are often additional co-op marketing opportunities that are not on this list, so be sure to read each week’s E-Flash. For more information, contact Michelle Conway, Director of Tourism, mconway@sedonachamber.com
Marketing Services
• Banner Advertising on VisitSedona.com (cost varies based on placement)
Target: Visitors and potential visitors
Description: Website reaches over 1 million unique users
Contact: Michelle Conway, Director of Tourism, mconway@sedonachamber.com
• Enhanced Listings on VisitSedona.com (cost varies per service - $55 - $175)
Target: Visitors and potential visitors
Description: Strengthen your listing to attract more attention
• Make your company’s name a link to your website and expand your description to 300 or 500 characters
• Add your photo or logo
• Add a video link with your 30 second message
• Post icons that describe the many services you offer
Contact: Michelle Conway, Director of Tourism, mconway@sedonachamber.com
• Internet-based Email Program
Target: Potential visitors
Description: Monthly co-op newspaper wrap campaign that targets specific high-income zip codes in Phoenix.
Cost:
• 1/3 page front of wrap $1,000 (can be split into two ads for $500 each)
• 1/3 page on the back $800
• 1/6 page on the back $400
• 1/12 page on back $200
Cost of ads include layout and design.
Contact: Michelle Conway, Director of Tourism, mconway@sedonachamber.com
• ESG Brochure Mailing Program
Target: Potential visitors
Description: Participate in this mailing program by
including inserts into the ESG mailers. As many as 2,000 mailers sent each month. Flat fee $200/mo.
Contact: Michelle Conway, Director of Tourism, mconway@sedonachamber.com
• Advertising in the Experience Sedona Guide (price varies based on size)
Target: Mailed each year to 250,000 visitors, travel trade professionals, and media.
Description: Print ad within the Experience Sedona Guide
Ph: (928) 282-9022
Contact: Sedona Publishing Company, sedpubco@sedonamagazine.com
Visitor Services
• Advertising on Internet Kiosk at Uptown Visitor Center (price varies based on placement)
Target: Visitors
Description: Post ads on the kiosk
Contact: David Keeber, Director of Membership,
dkeeber@sedonachamber.com, or,
Leslie Hunt, Director of Visitor Services, lhunt@sedonachamber.com
Reference Innovative Marketing Opportunities brochure for
pricing and details.
• Advertising on the GPS Ranger
Target: Visitors
Description: Hand-held tour device available at the Visitor Center
Contact: Leslie Hunt, Director of Visitor Services, lhunt@sedonachamber.com
Additional Ideas for Your Business
• Sedona Film Office Production Resource Guide
Target: Filmmakers
Description: List your services/venues on the Production Directory on SedonaFilmOffice.com
www.sedonafilmoffice.com
• Post your comments on favorite travel blogs
Target: Internet Users
www.TripAdvisor.com
www.Expedia.com
www.SlowTravel.com
• Create a profile on social media sites
Target: Internet Users
www.Facebook.com
www.Twitter.com
• Upload your business videos
Target: Internet Users
www.YouTube.com
www.Flickr.com
• Post online packages on www.ArizonaGuide.com
Target: Potential Visitors and AZ Residents
Description: Packages and deals on
www.ArizonaGuide.com