Board of Directors

Executive Committee

Chairman - Lonnie Lillie

Lonnie Lillie graduated high school in June of 1984 and moved to Sedona one week later. His first job was a bus boy at the Hideaway Restaurant. In three years Lonnie worked his way up into assistant manager and shortly after became manager. Married in 1990 Lonnie and Lori now have two children, Ryan and Rachel. Lonnie maintained the manager position at the Hideaway Restaurant through the year 2000. In January 2001, Lonnie's father-in-law Leon Lunsway retired as General Manager of the Best Western PLUS Arroyo Roble Hotel and Creekside Villas. Lonnie accepted the offer of General Manager from the Evans family and proudly maintains the position at the present time. Through the Best Western International Lonnie has had the opportunity to further his education and has since received certification as a "Certified Hospitality Sale Professional" and a "Certified Hospitality Administrator".

Vice-Chairman - Stephanie Giesbrecht

Stephanie Giesbrecht has been a full-time Sedona resident since January, 1996. The 15 years prior to landing in Sedona, Stephanie provided startup infrastructure and systems automation consulting services to large resort development companies located throughout the Continental United States, Canada and the Caribbean under her own company. She earned her commercial helicopter pilot rating in 2000 and flew until 2004, at which time she went back to infrastructure and systems work for Northern Arizona Healthcare, and currently manages both the FMC and VVMC Foundation offices. Stephanie holds current California Real Estate Broker and Arizona Mortgage Broker and Originator licenses offering private money loans, and serves on the Sedona Community Foundation and Sedona Airport Authority Boards of Directors.

Treasurer - Marc Sterling

Marc Sterling founded Sterling Financial Services, LLC a little over fourteen years ago, when he and his family moved to Sedona. He brings over 30 years of IRS and accounting experience to the area.
Outside of the day-to-day accounting work, Marc serves as a public speaker at numerous events and has written for industry publications, and for various Chambers of Commerce. Originally from Miami Beach, Florida, Marc earned his Bachelor’s of Business Administration in Accounting from The University of Texas at Austin in 1984. He enjoys playing tennis, hiking, boating and many other outdoor activities with his pride and joy, son Trevor.

Secretary - Jeremy Hayman

Jeremy Hayman has been the General Manager at The Sedona Golf Resort in Sedona, Arizona for the past 4 years. Prior to being promoted to Sedona Golf Resort he worked for 5 years as the Head Golf Professional at Eagle Mountain Golf Club in Fountain Hills, Arizona where he started his career with OB Sports. He also worked for The PGA Tour Properties at 2 of their Tournament Players Club Facilities. Jeremy has been a PGA Member for 8 years and also served on the Board of Directors for the Southwest Section for 2 years. Jeremy is a Graduate of The University of South Florida where he received 2 majors, 1 in Marketing and 1 in Finance. Jeremy is married to Dr. Jessica Hayman and they have a son Bodhi, and a black lab named Roscoe.

Immediate Past Chairman - Linda Goldenstein

A native of Arizona, born on the Hualapai Indian reservation on Route 66, Linda moved to the Sedona area in 1969 and has maintained a home here ever since. She was in the branch banking business for 12 years while raising her two young children. She then followed a job offer in Santa Fe, NM, which led her to opening the Santa Fe Craftsman's Guild, a high-end custom furniture and architectural product company. She sold the company in the late 1990's and partnered in an art gallery on Canyon Road, Santa Fe. When 9/11 brought down the Towers she felt it was time to return home to Sedona and to her parents, her children and her grandchildren. Linda is the Founder and President of Goldenstein Gallery in West Sedona, a gallery known for it's innovative approach and sense of community. The gallery has both a local following and collectors that span the globe. Goldenstein Gallery has worked with many charity organizations and supported the performing and visual arts such the Canyon Moon Theater and Sedona Chamber Music as well as humanitarian interests including the Verde Valley Sanctuary.

Board Members



Desiree Brackin

Desiree Brackin was born and raised in Chandler, Arizona. She and her husband Kevin have been married 25 years. After starting their family, they decided to move to southern Oregon and lived there for 8 years, then relocated back to Arizona in 2004 and chose Sedona to live and start a business. Since then, Desiree has become the co-owner and a licensed professional of Brackin Benefits, a local insurance agency offering Health, Life and Long Term Care insurance. She has served on the Mystic Hills Board of Directors for 4 years. Desiree was a Sedona Chamber of Commerce Ambassador for 2011 &12 and was awarded the Sedona Chamber of Commerce “2012 Excellence in Service” Award for her dedicated efforts in helping new members fully utilize their membership. In 2012 she began her service on the Board of Directors for the Sedona Chamber of Commerce and has been a member of the Rotary Club of Sedona Red Rocks since 2012. Kevin and Desiree have four daughters that they have home schooled. The two oldest daughters graduated college in 2014, Paige from CCAD in Columbus, OH and Eilis from GCU in Phoenix, AZ.

Al Comello

Al Comello has lived in the Sedona area for 15 years and has participated in numerous organizations, events, boards, and community projects and is committed to being part of Sedona’s future by sharing his skills, perspectives and talents. Al has been on the board of the Sedona Community Center for 13 years and is currently President starting in July, 2014. He is the marketing manager of their tax credit fundraiser, which substantially benefits the Community Center’s annual budget. Al has been on the committee of the Chamber’s Good Morning Sedona networking program for over 13 years and currently serves as its chair. He created a non-profit organization called Sedona Fair, Inc., dedicated to creating events which attract locals and visitors alike. This organization gave birth to the the successful fall event, the Sedona Winefest. Al has also been the producer of Sedona Airport’s Airport Day and Family Fun Day for the past 14 years. He is also serving as president of the Sedona Events Alliance, an affinity organization representing the Sedona events community. Al currently owns and operates an advertising agency called Comello Media Services and work on websites, collateral material, event planning, and other marketing related projects. He also has an extensive background in newspaper and magazine publishing and real estate marketing. He is the former Real Estate Editor and Classified Advertising Manager of the St. Louis Globe Democrat, a major daily newspaper in St. Louis.

Whitney Cunningham

Whitney Cunningham began his legal career at the law firm of ASPEY, WATKINS & DIESEL, PLLC in 1993, where he became a partner of the firm in 2000, and managing partner in 2014. Prior to commencing his law practice, he received his undergraduate degree from Northern Arizona University, and his law degree from the Georgetown University Law Center. Both degrees were awarded magna cum laude. While at Georgetown, he was selected to the Order of the Coif and also served as Editor-in-Chief of The Georgetown Law Journal. While in Washington, D.C., Mr. Cunningham served as law clerk to the Hon. George H. Revercomb, Judge of the U.S. District Court for the District of Columbia. After returning to Arizona, he also taught at Northern Arizona University on the topics of mass media law, ethics and public speaking.
Mr. Cunningham’s law practice focuses on complex business, real estate and construction litigation and transactions. He is admitted to practice before the Supreme Court of Arizona, the United States District Court for the District of Arizona, and the U.S. Courts of Appeal for the Ninth and Federal Circuits. His clients range from local family businesses to corporations doing business globally. He possesses extensive experience in both jury trials and complex business and real estate transactions.
In the spring of 2002, Mr. Cunningham was elected to serve on the Board of Governors of the State Bar of Arizona. The Board of Governors is a 30-member board charged with the operation and oversight of Arizona’s Bar. Mr. Cunningham represented Apache, Coconino, Mohave and Navajo counties on the Board. He served as President of the State Bar of Arizona from June 2013 to June 2014.
In addition to legal work, Mr. Cunningham has invested considerable time and energy on behalf of important local causes, such as serving on the boards for the Coconino County Industrial Development Authority, the Flagstaff Symphony Association and the United Way of Northern Arizona. He chaired the United Way’s fundraising campaign in 2000.

Darla DeVille

Darla DeVille is a U.S. Army Veteran, who enlisted after high school, serving three years as a helicopter crew chief at Ft. Carson Colorado, and re-enlisted to serve four additional years in the Army Reserve. She holds a dual Master’s Degree in Education Administration and Curriculum & Development from the University of Wisconsin at Madison and Master Certification in Organizational Leadership from Villanova University. Her undergraduate degree is in the field of education where she taught secondary (6-12) social studies, along with coaching and supervising extra-curricular activities. DeVille is a community leader who has developed extensive networking partnerships throughout the County; currently serving on the United Way of Yavapai County Advisory Board; Yavapai Big Brothers Big Sisters Board, Prescott Downtown Partnership Board, and Bagdad Community Panel. DeVille serves on numerous organizational committees and is an active member of the District 5000 We Rotary Club, based in Hawaii. Darla is a collaborative, networking partner, committed to building meaningful relationships to help improve lives and build strong communities throughout Yavapai County.

Joel Gilgoff

Joel Gilgoff has been a Sedona resident for 22 years and has served on the Sedona Chamber Board of Directors in various capacities for over 18 years. Joel is the consummate marketer and oversaw the creation of the three original chamber websites, he created the Brown Bag Lunch educational program and has personally taught over a dozen classes to chamber members and the public. The Javelina’s on Parade program was his inspiration along with various other marketing programs. Joel assisted in the purchase of the Sedona Administrative offices and donated the funds to furnish the building. Joel helped many chamber members with one-on-one marketing assistance. Joel has served in the past as chamber Marketing Professional, board secretary for one term, treasurer for one term, vice chairman for two terms and chairman for 2 ½ terms.

Greg Hanss

Greg is known in the hospitality industry for his accomplishments spearheading luxury hotel and resort openings, structuring effective leadership teams and developing and sustaining profitable assets for the properties he has worked with. A senior hospitality executive with nearly 30 years of experience in the luxury travel industry, Greg Hanss serves as Managing Director of L’Auberge de Sedona and Orchards Inn. Since joining the team in May 2013, Greg has worked to successfully implement effective revenue management generation strategies, devised reporting metrics to improve business analytics, developed short and long term key strategies, and successfully bridged 250 associates across the two properties through the transition.
Mr. Hanss honed his hotel marketing and sales skills at the Four Seasons Resort Scottsdale where he served as Director of Marketing for eight years from 1998 to 2006. As the third member of the opening team, Greg was charged with the responsibilities of recruiting and developing all positions within the sales and marketing division and was awarded the Marketing Hotel of The Year in 2005.
Greg Hanss received his Bachelor’s of Arts Degree in Public Relations & Marketing from Gonzaga University in Spokane, Wash.

Mike Hermen

Mike Hermen has been a Sedona Resident since 1992. He previously resided in Park City, Utah where he gained experience in the tourism industry by working for a Hotel Property Management company. Most recently, he has been the Marketing Director at Pink Jeep Tours for eighteen years. Mike played an integral part in expanding and growing Pink Jeep Tours to Las Vegas, Grand Canyon, and now Scottsdale.
Mike also served as a Board member of the Sedona Chamber of Commerce from 2007-2012 and is a previous member of the Sedona Destination Marketing Program and has represented the Sedona Chamber of Commerce at trade events in Germany and Canada. Mike has also served on the Marketing Committee and the Long Range Strategic Planning Committee, both of which are under the Sedona Chamber of Commerce purview. Mike’s wife Heather and 7-year-old son Nicholas enjoy hiking and exploring the Sedona and Verde Valley region every chance they get.

Ralph Woellmer

Ralph is the owner of the Matterhorn Inn & Matterhorn Shoppes, a Sedona hotel and retail shopping plaza located in uptown Sedona. Mr. Woellmer is responsible for the operations of the Matterhorn Inn and shops and is responsible for future planning at the family owned properties. Mr. Woellmer is also the General Manager/Director of the Arroyo Roble Resort, a Gold Crown Resort located in uptown Sedona.
A Sedona resident since 1979, Mr. Woellmer is actively involved in the local community, serving currently on the Board of Directors of the Sedona Main Street Program, the Sedona Lodging Council as its Past President and is an Elder at Damascus Road Community Church. Mr. Woellmer is actively working closely with the City of Sedona on various projects including the Uptown Enhancement Project, Route 179 issues and the City of Sedona/Sedona Chamber of Commerce Marketing Committee. Mr. Woellmer was named as the "2007 Arizona Main Street Individual of the Year" for his work with the City of Sedona and Sedona Main Street Program over the past year.