Chamber Staff

Jennifer Wesselhoff, President/CEO

Jennifer Wesselhoff is the President/CEO of the Sedona Chamber of Commerce & Tourism Bureau. With 14 years of organizational management experience, Jennifer oversees all aspects of management for the Sedona Chamber of Commerce & Tourism Bureau, Visitor Center, Film Office and the Sedona Marathon Event.

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Jennifer is an active member of several national and statewide professional organizations and is the Past President of Destination Marketing Association West (formerly Western Association of Convention & Visitors Bureaus), is the President of the Board of Directors for the Verde Valley Regional Economic Organization, and sits on the board of the Arizona Chamber Executives. She has completed her Certified Destination Management Executive certification with Destination Marketing Association International and is a Certified Film Commissioner with the Association of Film Commissioners International. Jennifer co-developed Verde Valley Tourism Council and Scottsdale-Sedona Alliance and recently led the launch of the National Geographic Sustainable Tourism project for the region.

Prior to working at the Sedona Chamber of Commerce & Tourism Bureau, Wesselhoff worked as an English teacher in Japan and spent three years in the hospitality industry in Interlaken, Switzerland. She has knowledge of three foreign languages and holds a Bachelor’s degree in French and a Bachelor’s degree in Communications from Miami University.

Wesselhoff and her husband, Rick, live in Sedona. When not at the office, she can be found running, biking or hiking in the red rocks of Sedona, or cooking and traveling with friends.
jwess@sedonachamber.com

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Michelle Conway, Director of Marketing

Michelle Conway has extensive marketing experience surrounding the disciplines of branding, advertising, direct marketing, and public relations. Michelle joined the Sedona Chamber of Commerce & Tourism Bureau in the role of Director of Marketing in 2009. Her day-to-day job involves strategic planning, leading content and creative development, brand and vision leadership, and project management, all with the goal of positioning and promoting Sedona as a premier destination. An analytical individual who thrives on career and personal growth, Michelle has supplemented her Bachelor’s Degree in Marketing with professional advancement training from Desert Sands Chapter of Public Relations Society of America, Dale Carnegie, Toastmasters and the Advertising Agency Management Institute. In her free time, you will find Michelle tooling around Sedona’s many art galleries, hiking the area’s trails, attending the city’s various events, and savoring the delicious local cuisine.
mconway@sedonachamber.com

Debbie Ellington, Director of Finance

Debbie joined the Chamber Team in 2011 as a part time contract bookkeeper and after 3 years has joined the team as Director of Finance. She comes to us with over 25 years of experience in accounting as has been a Certified QuickBooks Pro Advisor since 2000. Debbie was born in Erie Pennsylvania but spent the last 30 years in Texas before moving to Sedona in 2011. When not working Debbie can be found cooking and occasionally singing!
finance@sedonachamber.com

Donna Retegan, Director of Visitor Services

Donna joined the Chamber Team in 2009 as the Membership Coordinator at the Administrative Office and in 2011 became the Director of Member Development. Donna has lived in Sedona since 1997, and was born and raised in Northwest Indiana. She enjoys spending time with her husband Greg and their two daughters, Rachel and Lauren. She is a graduate of Verde Valley Leadership, Class VII and is a member of the Cottonwood Toastmasters Club. She is passionate about the Sedona Chamber of Commerce & Tourism Bureau and living in beautiful Sedona.
dretegan@sedonachamber.com

Teri Ruiz, Director of Partner Services

Teri has been a resident of Sedona for nearly a decade, after coming here from her home town of Los Angeles, California. She is currently studying as an undergraduate at Northern Arizona University pursuing a degree in Communication. Teri has been a professional in sales and service positions for more than two decades and truly enjoys interacting with and assisting her clients and customers.
truiz@sedonachamber.com

Sachiko Sado, Director of Tourism Development

Sachi was born in Mishima, Shizuoka, Japan. She started at the Chamber of Commerce in 2002 as an intern from Northern Arizona University and has been in the destination marketing industry since then. Her main responsibilities are in international and domestic travel trade industry sales. She possesses a Bachelor of Arts Degree in English Literature and a Bachelor of Science Degree in Parks and Recreation Management. Her professional experience in Tokyo, Japan included the roles of Membership Services Manager for ALE (Actual Living English) Membership with International Resources, Inc., Student Advisor with Berlitz Japan, and administrative positions within the tourism and hospitality industries.
sado@sedonachamber.com

Brenda Andrusyszyn, Visitor Center Manager

Originally from Auburn, ME, Brenda was educated at Edward Little HS in Auburn and Husson University in Bangor, ME. Brenda has held Administrative Assistant positions with General Telephone Company in Westfield, IN, Nabisco Foods in Morristown, NJ and Del Monte Foods in Arlington Hts., IL. In 1993 Brenda started a part-time career as a certified Jazzercise instructor and franchise owner in Illinois eventually going full time and building her business to six suburban Chicago locations, 55+ weekly classes, 18 instructors and over 500 regular customers. In 2005, Brenda's business was the #1 franchise in the state of Illinois. After moving to Sedona in 2006, she conducted classes at the Oakcreek Country Club until her retirement in May of 2012. She began her career with the Chamber of Commerce as a volunteer in 2010, became a part-time employee in June of 2012 and full time employee in September 2012 as the Visitor Center Manager. Brenda assists the Director of Visitor Services with recruiting, training and scheduling the volunteers, managing the retail sales and assisting Chamber members and visitors to Sedona.
bandrus@sedonachamber.com

Debi Brumbaugh, Office Manager

Debi, along with her husband Jeff and their dog Zeus, fell in love with Sedona and made it their home in April, 2014. Debi was born and raised in the Midwest and brings a strong work ethic, extensive office management, attention to detail, and an emphasis on customer service to the Sedona Chamber. She enjoys traveling, especially to see her four kids and five grandkids, and experiencing positive people. She and her husband enjoy volunteering at the Sedona Chamber Visitor Center and as members of Friends of the Forest at the Red Rock Visitor Center.
officemanager@sedonachamber.com

Sheryl Curtis, Digital Marketing Manager

Sheryl Curtis, Digtal Marketing Manager, received her Bachelor’s Degree in Marketing from the University of Oregon. With many years of business, eCommerce, hospitality and retail experience, Sheryl’s online background includes web and eCommerce development for many resorts and businesses in the SouthWest. Sheryl joined the Chamber Team in 2013 as the Digital Marketing Manager. She can be found with a camera in hand, hiking the many trails or enjoying gardening in her yard in VOC.
scurtis@sedonachamber.com

Kegn Moorcroft, Public Relations Manager

Kegn Moorcroft, Public Relations Manager for the Sedona Chamber of Commerce & Tourism Bureau, studied Marketing at Northern Arizona University and has several years of experience working closely with media, film and event professionals. After college, Kegn ventured to Micronesia where she worked as the Event Manager at an all-inclusive resort in Saipan for three years. Her areas of expertise include social media, website maintenance, and writing/editing newsletters, blogs, newspaper articles and press releases. Born and raised in Sedona, Kegn loves swimming, horseback riding, yoga, dancing, cycling, hiking and dining out alongside her husband Eric.
kmoorcroft@sedonachamber.com

Joanne Pineau, Sales Manager, CMP, CMM

Joanne has served the meetings and events industry for over 20 years. She has the dual certifications as a Meeting Professional (CMP) and Meeting Management (CMM). Prior to joining Sedona Chamber of Commerce, Joanne was a senior meeting and event planner at Luxe Travel, Southern California Edison and Mentor Graphics. Joanne’s primary responsibilities are working closely with our lodging partners to position Sedona as the premier destination for groups, meetings and events. Joanne has been an active member of the Toronto, Oregon, Southern California and Arizona Sunbelt Chapters of Meeting Professionals International (MPI).
sales@sedonachamber.com

Jason Schrader, Partner Services Coordinator

Jason Schrader joined the Chamber Team in 2016 as the Partner Services Coordinator. Jason’s day-to-day activities include being the primary contact for internal and external users of the database management software, responsibility for accuracy and integrity of all member data, and to develop internal training programs including relevant documentation as needed.
Born at a US Air Force Base in Hahn, Germany, one year later Jason moved to with his parents to Florida. He grew up in a military home, attending various schools in Florida, New Jersey, North Carolina, and Nevada. He studied and graduated with high honors in Systems Technology Support at Advanced Technologies Academy, a sub-set of Information Technology focused on network management and support. He then studied two years of Management of Information Systems at UNLV, during which he met his wonderful wife Kristin as her tutor in a programming class. They were married in Sedona at the Sky Ranch Lodge on May 9, 2015.
A former Las Vegas resident and IT business owner, Jason currently volunteers as a UNITE Instructor and volunteer for BleepingComputer.com. UNITE stands for Unified Network of Instructors and Trained Eliminators, and represents an international community of trained technical experts who offer their help free of charge through an Internet forum.
When not working, Jason and Kristin love being outdoors: taking their dogs out swimming and hiking, hosting visitors from neighboring family in Nevada and New Mexico, or working in their home garden. In the future, Jason and Kristin share an interest in sustainable living and hope to welcome children, with plans of making Sedona their permanent home.
crm@sedonachamber.com

David Keeber, Special Projects

David Keeber has resided in the Verde Valley / Sedona area since 1977. In that time, he has seen our community grow and prosper and has worked actively to participate in that growth through his work in the for-profit and non-profit sectors. He has done research, construction, tour guiding, food service, library direction and now his role at the Chamber of Commerce. He is married with three children to whom he has imparted the lesson that “to live in a nice community, you need to work to make it a nice community.” He has an undergraduate degree from Northern Arizona University and a graduate degree from the University of Arizona. He is a founding member of the Verde Valley Leadership organization and has served on numerous boards and organizations throughout the area. His interests are the outdoors, gardening, and woodworking, but he is always eager to learn and do more.
david@sedonachamber.com